Share your Mamaway experience and win £50 coupon

DEADLINE EXTENDED UNTIL 31 MAY 2010

Many of our customers have given us feedback privately and now we would like to invite you to share your positive Mamaway experience  in public, on your personal blog, your facebook page, your tweeter page, on popular parental blogs and forums… or on any other online public  forum you can think of.

We would appreciate if you can write about how our products have helped you as a breastfeeding mother.  Once you have posted the article, please send a link and we will select 3 best writers at the end of the competition and reward them with  £50 worth of  coupon(s). You can send us unlimited number of links and we will base our selection on

1. Writing (general content) 50%

2. Presentation (creativity, humour) 30%

3. Level of exposure (type of forum, number of posts, etc) 20%

If you win the £50 coupon, we reserve the right to re-use your article(s). You can also request coupons of different price value which you can share with friends and families. Please note all coupons have an expiry period of three months.

Campaign ends 15 May, 2010

More breastfeeding could save U.S. billions: study

More breastfeeding could save U.S. billions: study

Amy Norton
Mon Apr 5, 2010 12:43pm EDT
A woman breastfeeds her daughter in Toronto in this June 24, 2008 file photo. REUTERS/Mark Blinch

A woman breastfeeds her daughter in Toronto in this June 24, 2008 file photo.

Credit: Reuters/Mark Blinch

NEW YORK (Reuters Health) – If most new mothers could follow medical experts’ recommendation to exclusively breastfeed for six months, the U.S. might save $13 billion in healthcare and other costs each year, a study published Monday suggests.

Health

Researchers say the findings, published in the journal Pediatrics, underscore a need to make prolonged breastfeeding easier for women to manage.

For the study, the investigators calculated the current costs of 10 pediatric diseases for which there is evidence of a protective effect of breastfeeding — including eczema, middle-ear infections, lower respiratory tract infections like pneumonia, asthma, type 1 diabetes and sudden infant death syndrome (SIDS).

They then estimated what the cost savings would be if 90 percent of new mothers in the U.S. breastfed exclusively for six months, as is generally recommended. The researchers calculated the direct costs of medical care, as well as indirect expenses, such as parents’ time away from work to care for a sick child.

Based on their calculations, the U.S. could save $13 billion per year, as well as prevent 911 annual deaths — mainly from SIDS, necrotizing enterocolitis (an intestinal disorder seen mainly in preterm infants) and respiratory infections.

Government survey data suggest that while most U.S. women start breastfeeding their newborns, only 32 percent are still exclusively breastfeeding at three months, and 12 percent are doing so at six months.

However, the current findings should not be seen as placing blame on non-breastfeeding mothers for healthcare and other costs, the researchers say.

“We shouldn’t be blaming women, because not only are they often not actively supported in attempting to breastfeed, but they are also undermined” in a number of ways, lead researcher Dr. Melissa Bartick, of the Cambridge Health Alliance and Harvard Medical School in Boston, said in an interview.

Hindrances often begin immediately, according to Bartick. She said there is research showing that keeping mother and newborn in skin-to- skin contact for at least the first hour of life is important in “imprinting” the baby’s breastfeeding behavior. But in most U.S. hospitals, Bartick noted, newborns spend that time away from their mothers, being bathed and having routine tests, and then returned to mom tightly swaddled.

But while experts agree that breast milk is the best nutrition for infants, estimating the actual financial costs of suboptimal breastfeeding rates is not straightforward.

Bartick and colleague Arnold Reinhold based their estimates on data from a 2007 report from the U.S. Agency for Healthcare Research and Quality (AHRQ), which reviewed evidence from more than 100 studies on breastfeeding and mothers’ and infants’ health.

The AHRQ report concluded that breastfeeding is associated with lower risks of certain infant health problems: For instance, on the basis of five studies, the report found that infants who were exclusively breastfed for three to six months were half as likely to develop middle-ear infections as babies who were exclusively formula-fed.

However, the studies the agency reviewed were almost all observational — meaning the researchers looked at rates of a given health problem among infants whose mothers chose to breastfeed and those whose mothers did not. These types of studies cannot prove that breastfeeding itself prevents certain illnesses, because there may be other important differences between babies whose mothers breastfeed and those whose mothers do not — though researchers try to account for those factors to the extent possible.

Still, Bartick said, there are strong associations between breastfeeding and lower risks of a number of infant health problems, and “more than enough” evidence supporting the biological mechanisms by which breastfeeding could help prevent those diseases.

She also pointed out that her team’s estimate did not consider mothers’ health. Some studies have linked breastfeeding to lower long- term risks of certain diseases in mothers — including type 2 diabetes and breast cancer — so the $13 billion estimate may be too conservative, according to Bartick.

“My main message is that moms need more support for breastfeeding,” she said.

Among her suggestions: better access to lactation counseling, which is often not covered by insurance; a scaling back in the “aggressive marketing” of infant formula, including the free samples given to new parents at the hospital, and paid break time for women to pump their breast milk or, where possible, offer flexible work schedules or on-site daycare.

Paid maternity leave could also help more mothers successfully breastfeed, according to Bartick. Right now, the U.S. requires employers with 50 or more workers to offer 12 weeks of non-paid maternity leave.

“We’re the only developed country in the world without paid maternity leave,” Bartick said.

SOURCE: Pediatrics, May 2010.

Happy Easter Coupon- Easter10

Dear customers

It will be Easter soon- this also means Spring is here! We have worked really hard this year to bring you some new items earlier then normal. Please take a look at our gorgeous spring/summer collection. Order now, and they will be delivered on April 7th.

We are particular proud of this collection for three reasons

1. In this collection, you will find many 100% cotton or cotton + spandex items available in multiple colours (as suggested by many of you)  

2. One special feature of this collection is that we have increased the maternity/nursing dual-use items. So please tell your pregnant friends about us.

3. We will have 18 new items!! yeah! I always like to have plenty of choices rather then boring cross over tops!

As a gift to you, we would also like to give you a £5 coupon (code: Easter10), for the minimum order of £40. Do share with your friends, but please note the expiry date is April 6th, 2010.

Mamaway Quality

In order to preserve print and colour dye or to make the fabric wrinkle-free and shrink-resistant, manufacturers usually add a number of chemicals to the garment, such as alkylphenol ethoxylates, formaldehyde, and chlorinated phenols. These garments look attractive when you purchase them, but after only a few washes, they will pile or lose shape. What is even worse, these chemical residues may be harmful to your baby’s delicate skin, potentially causing allergy or asthma. At mamaway, we understand that our responsibility is not only to make you look good but to make sure that what you wear is 100% safe for your baby.

All of our clothes are pre-washed and then pre-dried for 40 minutes, which complies with the highest standard required by high-street brands. This process helps stabilise the quality and eliminate all potentially harmful chemicals. Finally, we ensure that no softener is added, so that you and your baby are not exposed to any unnecessary chemicals.  

 We are one of the very few brands that have chosen a higher-cost production base, as all of our clothes are made in Taiwan. The reason for this is that we believe in Taiwan’s high production standard and strict quality control. It is our passion and mission to produce high-quality garments which will stay in your wardrobe long after your breastfeeding period.

Top Ten Tips for Successful Breastfeeding: How to Get Off to a Good Start with Breastfeeding Your Baby

We find this article by Hayley Nicols very helpful and hop you will benefit from it too.

Top Ten Tips for Successful Breastfeeding: How to Get Off to a Good Start with Breastfeeding Your Baby.

 The following tips come from Breastfeeding Naturally by Hannah Lothrop [Fisher Books, 1999]; The Food of Love: Your Formula for Successful Breastfeeding by Kate Evans [Soft Skull Press, March 2009]; and the Unicef pamphlet Off to the Best Start: Important Information About Feeding your Baby.

With support, breastfeeding tends to continue for longer. Organisations such as La Leche League provide free support and information for breastfeeding mothers. A lactation consultant can also help with more serious problems. Meeting with other breastfeeding mothers through informal, community-based groups can keep motivation up and offers vital support. 

 Breastfeed When Relaxed

The let-down reflex, which pumps fresh milk down through the breasts, is intimately linked with relaxation and self-confidence. Therefore it is well worth “setting the stage” for successful breastfeeding by consciously relaxing. Make sure to have enough pillows, sit or lie comfortably, and take some deep breaths before beginning. Visualisation can help too. 

 Correct Latch/Positioning

If the baby is not correctly held and latched on to the breast, he will not be able to get a good “mouthful” and take enough milk in. This can also make the mother’s nipples sore and cause a discontented baby.Look for the following signs that the baby is correctly latched on to the breast:

  • His or her head and body should be in a great line.
  • He/she is swallowing about once a second after letdown.
  • His/her jaw muscles are working.
  • He/she has a big mouthful of breast, with the bottom lip curled down and under it. There should be more areola visible above the baby’s top lip than below his or her bottom lip.
  • He/she is relaxed after the “let down” of milk and feeds calmly.

Understand Supply and Demand

The more a baby is breastfed, the more milk will be produced. Giving other food or drink reduces the milk supply, as the baby will “ask” for the breast less often. In a few medical cases, a baby needs supplementary feeds of infant formula, but these are rare.Similarly, using pacifiers and artificial teats can also reduce the number of times baby “asks” for the breast, thus reducing milk supply.

 Let Baby Set the Pace

Allow baby to finish sucking on one breast before offering the other. If baby is taken off one breast before his sucking has slowed down and he seems satisfied, he may only get a taste of the watery “foremilk” and not be receiving enough of the richer “hindmilk” full of essential fats. This causes a risk of inadequate weight gain and other problems. 

Self Care: Get Enough Rest

Get whatever help you can in the first weeks, and don’t worry about the house being perfect. Don’t be afraid to ask: friends and family who visit can bring freezable meals and help with the dishes. Lying in bed and relaxing with baby as much as possible in the early days increases the odds of breastfeeding going well. 

 Self Care: A Good Diet

Breastfeeding mothers need extra calories and quality food. Although no matter what mothers eat, enough milk will be made to nourish the baby, the mother’s health and energy levels can suffer if the diet is lacking. A normal, balanced diet with particular attention to calcium and zinc levels is advised. 

 Forget About Scheduled Feeds

Because breastfeeding is a matter of supply and demand, feeding when the baby needs it, rather than according to any schedule, is the best way to ensure a plentiful milk supply. Mothers who feed “on demand” also have half as many cases of sore and cracked nipples, as those who feed four-hourly. If long breaks between feeds have become a pattern, the milk supply can be restored within 48 hours by breastfeeding whenever baby is hungry. 

Night Feeds

Night feeds increase levels of prolactin, the hormone that causes milk to be produced, and therefore keep milk supply up. While most mothers would ultimately like their baby to sleep through the night, in the early months this is unlikely to happen, and should not be forced, as babies genuinely need the calories of the milk and the comfort and physical contact that breastfeeding provides.

Feeding On the Go

It makes life much easier, and breastfeeding more convenient, if you can nurse in a sling or baby carrier. The Food of Love has some good tips on how to breastfeed in a sling. Breastfeeding not only offers many health benefits to both baby and mother but also sets the foundation for a loving, close relationship in years to come. It is well worth the effort, and enlisting as much support as possible can make all the difference.

Mamaway 10 Spring/Summer Collection Preview

Mamaway loved by Mums and Dads!

Our favourite quote from Steve N.

“It has helped my life as a dad as my wife is thrilled with the top I bought (thank you).
So many tops are of the cross-front design which gets boring fairly quickly (and looks like a nursing top). This is something stylish she can wear out without declaring to the world she’s breastfeeding!

Thanks again & Best wishes

Steve “

Oct 26, 2009

Make breastfeeding a truly beautiful experience

 opening01

 

 

You are enjoying the incredible bond with your baby through breastfeeding. But, are you enjoying wearing baggy T-shirts or busy covering yourself when breastfeed in public? 

Mamaway is here to answer the need. Deborah Liu, who had her second baby three years ago, could not find any ‘normal’ clothes to wear. Frustrated by the experience, she started designing her own breastfeeding outfit in Taiwan. Three years on, mamaway has developed a wide range of nursing wear and we are introducing them to the UK.

We have dedicated ourselves to the quality and design of breastfeeding wear. We make sure every piece within our collection meets the following requirements:

  • Soft to the touch: This is not only a piece of clothes for the mothers, it is also a piece of fabric that babies gets in touch with frequently. Therefore, we make sure the fabrics are always ‘baby friendly’.
  • Convenience and discretion: After we design the piece, it needs to be tested and modified to ensure the easy access and discretion when breastfeed. In addition, it needs to look like ‘normal’ clothing without revealing too much when not breastfeeding.
  • Easy wash and care During breastfeeding , the clothes need to be washed frequently. We therefore select fabric that’s easy to wash and more durable.
  • Fitting nursing mothers’ shape We understand that nursing mothers’ shape is different, with bigger breasts and arms. So the dimensions have been modified to suit the ‘motherly’ shape
  • Stylish We want the nursing mothers to be able to wear them any time, anywhere, so we make them more stylish while practical. 

 

Our products could be found on www.mamaway.com/uk or for more information

Mamaway’s New Baby Pouch

08999

Baby Pouch is the chic way to carry your baby hands-free. It is so easy to learn that you can start carrying your bay right away. Like other baby carriers, wearing your baby establishes the bond and brings your child closer to your heart! We recommend this for older babies or toddlers as your second sling.

Why Use Mamaway Baby Slings?

sling

Nylon ring design The rings are made of extremely durable, strong, heat-resistant PA66 nylon. Under extreme pressure, its shape will simply change, unlike metal or plastic rings that might break or fall apart.

Weight distribution The fan-style shoulder design enables even weight distribution across your back, waist and shoulders, so that you can carry your baby with ease.

One size fits all The rings are also designed to adjust the size of the pouch, so you can use the same baby sling from newborn up to 18 months.

Stylish Our baby slings are designed to be stylish as those used by Hollywood celebrities! 100% cotton The softness and breathability of 100% cotton is comfortable against your baby’s soft skin.

Pocket design Mamaway slings’ patented hidden pocket design makes folding and storage easy and fast, just like folding your socks!

DVD instructions Every sling comes with a DVD that contains a real person demonstration. Simply follow the step-by-step instructions to enjoy the magic of sling wearing!

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